Proximity marketing, or proximity marketing, includes all marketing and promotion activities aimed at intercepting potential customers in a specific place, close to the advertiser. The proximity marketing is particularly effective for those companies that have a commercial operation in the area and a business of proximity: local, shops, tourism or transport companies, etc.
The proximity marketing of Sgneep uses the latest communication technologies such as WiFi and Ultrasonics sensors. Thanks to the use of such technologies, which allow digital signals to be transmitted to enabled devices within a specific radius, it is possible to convey information or multimedia contents that are associated with the place or point of interest where the recipient of the message is located.